I’m Nicolas Moscoloni, a software engineer, entrepreneur, and founder of Wortise. I’m originally from Pedernales, Buenos Aires, Argentina, a small town of fewer than 2,000 people. Much of my career has been shaped by the Web, mobile apps, online communities, and digital advertising.

My first computer was a Pentium 4, which I got when I was 12 years old. For a long time, I had no internet connection at home. There was only one small cybercafé in my town, where access was paid by the hour. I started going there with a very specific goal: I wanted to build software that could bring all the information from the internet back to my house.

In my mind, the idea was simple: I wanted to copy the internet so I could have it offline at home.

Of course, after two years, I realized that copying the entire internet was not exactly possible. But the attempt changed my life. I learned how to save and bring home the parts of the internet that mattered to me: Java tutorials, programming guides, server setup documentation, Linux resources, and anything that could help me understand how computers, networks, and software worked.

That curiosity became my entry point into programming, servers, Linux, and the Web.

Once I understood the approximate size of the internet, I realized something else: maybe it would be easier to make money online and use that money to pay for an internet connection to my parents’ rural house. So, at 14, I began looking for ways to generate income on the internet.

I earned my first money by building websites and monetizing them with Google AdSense and CPA networks. That early experience taught me two things that would later define much of my career: distribution matters, and monetization is one of the hardest problems for independent builders.

In 2013, I built and managed a large network of Facebook communities with more than 50 million followers across pages such as Mother Of Photoshop, Humor Everywhere, and more than 30 other communities. That experience gave me a deep understanding of how online audiences are built, how content spreads, and how digital attention can become a powerful distribution engine.

It also helped me understand something that is still true today: building a product is only one part of the challenge. Getting people to discover it, trust it, and use it is often just as important.

When I got access to my first smartphone, I immediately understood that mobile was going to define the next era of the internet. From that moment, I decided to focus 100% of my time on mobile.

Over time, I developed a strong passion for mobile development. I built apps that reached more than 10 million monthly users, which gave me a deep understanding of the developer side of the mobile ecosystem: app monetization, user acquisition, ad networks, SDK integrations, mediation, fill rate, eCPM, retention, and the operational complexity behind scaling digital products.

I also founded Clover Alliance, the company behind CriptoAr and La Abuela Te Presta, a fintech brand that provided more than 10,000 microloans to underserved individuals in Argentina. The company was later acquired by an Argentine financial institution.

After years of building apps, growing communities, monetizing traffic, and working directly with advertising platforms, I saw the opportunity to create better infrastructure for mobile developers and game studios. Developers were spending too much time trying to understand a fragmented ad ecosystem instead of focusing on building great products.

Wortise was born from that vision.

Today, Wortise helps connect developers, publishers, brands, and technology in a single mobile advertising ecosystem. Our platform and SDK are used by more than 15,000 apps and games, and we work with major global brands, including McDonald’s, Apple, Google, Nestlé, and many other Fortune 500 companies.

Wortise focuses on helping developers and publishers monetize their apps while giving advertisers access to high-quality mobile audiences.

What started as a kid in a small town trying to copy the internet became a lifelong mission: building technology that makes digital distribution and monetization more accessible for developers everywhere.